Optical store guide

How to build a 24-piece B2B selection

A practical guide to combining styles, colors and quantities into a clear display story.

4 min← All articles
TS-01 · Thalia Sodi Eyewear

A balanced commercial selection does not rely on repeating a single reference. The goal is to create a recognizable mix that is easy to present and flexible for different customers.

Start with anchor styles

Choose the designs that define the collection first. Then add quieter alternatives and styles with stronger temple details to create contrast in the display.

Distribute color intentionally

Combine versatile tones with accents that add novelty. The digital selection lets you review every variant and adjust its units before preparing the commercial request.

Review the group, not just each frame

Before continuing, confirm that the selection includes varied silhouettes, colors and levels of detail. The final summary keeps the exact code and quantity of every variant.

Apply these ideas to your selection

Explore products
Explore products