Visual merchandising

How to read color before it reaches the display

Three simple criteria for comparing variants and creating a coherent presentation.

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TS-24 · Thalia Sodi Eyewear

The right variant is not chosen in isolation. Review how it works with the tones already present, the lighting and the overall story of the collection.

Always compare the same view

When switching between C1, C2 and C3, keep the same gallery position. This reveals the effect of color without letting the photo angle distort the comparison.

Alternate foundations and accents

Versatile tones can organize the composition, while accents add rhythm. A balanced selection prevents every frame in the display from competing for attention at once.

Use the complete code

Always record both style and variant. The order selection keeps both values so the commercial summary remains unambiguous.

Apply these ideas to your selection

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